MU uses social media to engage, enhance connections and report emergencies. It’s required to be accessible to everyone.
Make It Easy to Understand
- Write content as clearly and simply as possible.
- Use plain language.
- Web Accessibility Content Guideline 3.1.5 Reading Level
Use Color Appropriately
- Use required color contrast between the background and text.
- Do not use color as the only method to convey meaning.
- Include an additional descriptive component such as text, patterns or shapes.
- Learn how to use color
Add Alternative Text
- Provide alternative (alt) text to images that convey meaning on Facebook, Instagram, LinkedIn and Twitter.
- Keep the alt text concise (about 125 characters).
- If marking visuals as decorative is not an option, add “decorative” as the alt text.
- Avoid images with text when possible. If necessary, add alt text.
Adding Effective Alt Text
- Check the social media platform documentation to produce accessible content.
- Automatic captioning and alt text automatically generated on images must be reviewed for accuracy by a human.
- Use initial capitalization (#CamelCase) for hashtags.
- Use emoji sparingly.
- Avoid creating “images” with text like ¯\_(ツ)_/¯