How to Make Accessible Social Media

MU uses social media to engage, enhance connections and report emergencies. It’s required to be accessible to everyone.

Accessibility Principles

Make It Easy to Understand

Use Color Appropriately

Add Alternative Text

  • Provide alternative (alt) text to images that convey meaning on Facebook, Instagram, LinkedIn and Twitter.
  • Keep the alt text concise (about 125 characters).
  • If marking visuals as decorative is not an option, add “decorative” as the alt text.
  • Avoid images with text when possible. If necessary, add alt text.
Adding Effective Alt Text


Tips and Techniques

  • Check the social media platform documentation to produce accessible content.
  • Automatic captioning and alt text automatically generated on images must be reviewed for accuracy by a human.
  • Use initial capitalization (#CamelCase) for hashtags.
  • Use emoji sparingly.
  • Avoid creating “images” with text like ¯\_(ツ)_/¯