How to Make Accessible Email

Accessibility Principles

Set Default Language

Make It Easy to Understand

Apply Structure to Body

Create Accessible Links

  • Provide link text that describes where the link goes and gives meaning out of context.
    • Avoid phrases like “click here,” “learn more” and “read more”.
  • Underline links for quick identification.
Adding Effective Link Text

Use Color Appropriately

Add Alternative Text

Adding Effective Alt Text

Create Accessible Tables

Check Content

There are resources available to make your material more accessible.

Screen Readers

Automated tools cannot verify all issues and should be combined with manual testing. Testing with a screen reader can help.

Tips and Techniques

  • Use Plain Text or HTML (not Rich Text).
  • Use a descriptive subject line.
  • When copying and pasting into an email, paste as plain text.
  • Make buttons big and fully clickable.
  • Provide a plain text version whenever possible.
  • Do not include text in embedded graphics, such as invitations, whenever possible. If text is embedded, include alt text or equivalent text in body.
  • Make your signature accessible.